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| IndiaArtMart.com |
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IndiaArtMart.com
– Online
Storefront retailing niche objects
India Art Mart is an organization that retails
various forms of Indian art. Implementing
its expansion strategy, the organization required
an online storefront. DevelopmentIndia developed
IndiaArtMart.com as a scalable and user-centric
storefront, keeping in mind the budget constraints
of the project. The storefront offers easy-to-use
features allowing customers to check product
listings and place orders in a breeze.
Customer
Profile
India
Art Mart is one of the few virtual businesses
that has achieved success since its inception.
As an e-tailor dealing in various Indian art
forms, the business offers a vast selection
of collectibles to suit the tastes of different
art lovers.
Business
Requirement
India
Art Mart wanted to increase its clientele
through effective but inexpensive marketing.
An online storefront was thereby the most
suitable option. The idea was to showcase
and sell artworks available with India Art
Mart by allowing customers to view artworks
and place orders.
Solution
Benefits
Dynamic
& database-driven management of the storefront
Easy order processing & transaction
management
Catchy & user-friendly interface
Technologies
Used
PHP
JavaScript
MySQL
Requirement
Artwork
appeals to a niche audience. The clientele,
therefore, constitutes a restricted section
of the market. India Art Mart wanted to tap
this market internationally through its online
storefront – IndiaArtMart.com. DevelopmentIndia
had to develop a customized interface for
the online storefront, to meet specific requirements,
including facilities to place order online,
view details about products, newsletter subscriptions,
manage alliances with other online stores.
A complete business-oriented solution, IndiaArtMart.com
had to be strategically designed within a
constrained budget, while maintaining high
quality and service standards.
Business-Driven
Approach for Effective Online Presence
IndiaArtMart.com
has been developed with the Business-to-Customer
approach. It is for this reason that the site
is extremely user-centric. Users can view
the product listings and select to view the
details of a particular item. If suitable,
an order can be placed by filling out a simple
Web order form. The storefront provides the
facility to search for product listings by
category. In addition, the storefront provides
features like ‘newsletter subscription’
and ‘mail to a friend’. The ‘Mail
to Friend” feature offers the facility
to customize the artwork with a certain background
color. The selected artwork is sent to the
specified e-mail address with customized color
combinations, giving is an appealing look.
Users can fill out the “Guest Book”
to provide suggest enhancements to improve
the services offered by IndiaArtMart.com.
The administrator interface offers facilities
to add and modify categories of artworks and
new product listings.
The
architecture for IndiaArtMart.com is 3-tier,
with PHP as the business logic layer for managing
request/response functionality between the
backend database – MySQL and the front-end
Administrator and IndiaArtMart.com interfaces. |
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Summary
The
client in this case was an art collector and
had planned a long-term development strategy
for online business. DevelopmentIndia has
been involved in this project since 2000 and
has performed various upgrades, to meet customer
requirements. The online storefront serves
as a business-critical tool for India Art
Mart to market its products and increase clientele.
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| Technology
@ DevelopmentIndia |
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| Windows
NT/2000 server, Sun Solaris, LINUX Apache, Lotus Domino |
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