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CitiDiscounts.com
– A B2B Online
Service for Leisure Businesses and Travel Facilitators
Cordero Salketing Ltd required a turnkey solution
to intermediate between leisure businesses and travel
facilitators. DevelopmentIndia implemented this
concept by developing CitiDiscounts.com - a dynamic
Web-enabled business process automation solution.
It brings together city-based leisure businesses
and travel facilitators who book tours for their
customers. Providing discounts offered by leisure
businesses to travel facilitators, the solution
increases sales for these service providers, while
offering greater value for money to travelers. Citidiscounts.com
fosters online selling of services offered by leisure
businesses to travelers through travel facilitators.
Acting as the link between leisure businesses, travel
facilitators and travelers, it assists businesses
in reaching out to a large and global customer base
with greater prospects of increased sales for travel
facilitators & leisure businesses.
Customer Profile
Cordero Salketing
Ltd. is a Dublin based organization registered in
the Republic of Ireland. The organization deals
in providing innovative travel services and is engaged
in charitable funding for various institutions,
worldwide.
Business
Requirement
Cordero
Salketing, conceived the idea of developing an online
business process automation solution to enable travel
facilitators and leisure businesses to expand their
horizons by showcasing their services through CitiDiscounts.com,
thereby increasing their sales figures. Owners of
restaurants, recreational places, museums, and other
such places, based in different cities and countries,
could list their offers and discounts through this
business process automation system. Travel agents,
hotels and airlines reservation providers would
be able to offer these discounts to their customers,
while booking tours for them. The solution required
to communicate discount offers to travel facilitators
while maintaining updated discount lists for different
cities and countries.
Solution
Benefits
Seamless access
to discount lists and offers
Easily deployable desktop version for offline
travel facilitators
Proactive front-end management through a dynamic
administrator module
Advanced reporting tools for business status
monitoring
Technologies
Used
ASP 3.0
SQL Server 2000
Requirement
Cordero Salketing
Ltd., Dublin, conceptualized CitiDiscounts to provide
a common platform for leisure businesses and travel
facilitators to offer discounted services to tourists.
A business such as, a restaurant would like to have
more customers visiting them, and to achieve this,
it offers attractive discounts and schemes to entice
such customers. However, as much as the restaurant
intends to showcase these offers, it is unable to
immediately inform visiting tourists about its discounts
offers. Conversely, tourists do not know about the
discounts offered by the restaurant, so they may
not avail the offer on their visit to that particular
city. CitiDiscounts.com required to bridge this
gap between the tourists and leisure businesses.
Striving to offer cost-efficient and useful services,
Cordero Salketing Ltd. teamed with DevelopmentIndia
to develop a dynamic Web-enabled solution to implement
this unique marketing concept.
Empowering Travel Service Providers with Business-Oriented
Tools
DevelopmentIndia realized that the prime objective
behind CitiDiscounts was to work out a system of
effective communication between travel service providers
including but not limited to leisure businesses
and travel facilitators. The system had to manage
city agents, who would coordinate with leisure businesses
to obtain the latest discount offers provided, in
different cities. These discount offers would be
made available to travel facilitators once they
register for the service through CitiDiscounts.com
We
developed two modules for CitiDiscounts:
Super Administrator
(SA):
This
module allows the super administrator (SA) to manage
city agents and discount
lists for various cities and business categories.
The SA can add cities and business categories, such
as, restaurants, hotels, museums, and nightclubs,
covered by CitiDiscounts. The accounts for travel
facilitators who register
for the CitiDiscounts service needs to be activated
by the SA, through this module. In addition,
the SA can modify specifications of travel facilitators
and view reports through the Super Administrator
module.
City Agents:
This module allows
city agents to list their offers on CitiDiscounts.
A city agent contacts the leisure businesses and
travel facilitators to inform them about the CitiDiscounts
service. In case, the leisure businesses
agree to advertise their services on CitiDiscounts,
they can enroll for the service. The City Agents
module constitutes sub-modules,
which allow city agents to add discounts, show the
expiry status of the discount
and view reports displaying the status of discount
providers.
In
addition, Citidiscounts.com allows travel facilitators
to register for its services. The services are available
for both online and offline travel facilitators.
We developed an application that the offline travel
facilitators could download on their desktop. This
application downloads updated discount lists from
the CitiDiscounts. Offline travel facilitators can
offer the discounts mentioned in this list to their
customers. The online travel facilitator can simply
download the discount lists through e-mail.
CitiDiscounts.com
has been developed on ASP 3.0 with SQL Server 2000
as the back-end. The following figure displays the
technology architecture for CitiDiscounts. |
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Summary
CitiDiscounts.com
is a unique concept based on a thoughtful marketing
strategy. Catering to the needs of businesses to
boost up their sales, the solution provides them
an effective alternate to market their services,
without incurring extra costs on marketing. Its
benefits extend to travel facilitators, who gain
an edge in competition, by offering discounts to
their customers, not to forget the customers or
tourists who receive higher value for money, while
traveling. As an automation solution, driven by
business needs, CitiDiscounts.com, stands to implement
Cordero Salketing’s marketing strategy, effectively.
As Mr. Alex Kiernan, MD, Cordero Salketing Ltd,
states – “To be perfectly honest, I have
never experienced anything like what it has been
like to work with DevelopmentIndia. In Today's world
of parasite software developers waiting to take
your money rather than build your dream, DevelopmentIndia
is a breath of fresh mountain air.”
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| Technology
@ DevelopmentIndia |
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| Windows
NT/2000 server, Sun Solaris, LINUX Apache, Lotus Domino |
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